2013년 12월 1일 일요일

About 'mba degrees'|Exploring the Many Sides of MBA Online Degree Programs







About 'mba degrees'|Exploring the Many Sides of MBA Online Degree Programs








An               MBA               (Master               of               Business               Administration)               is               considered               by               many               to               be               one               the               most               valuable               and               prestigious               degrees.

When               a               person               gets               an               MBA,               he               is               generally               looking               to               further               his               career               in               a               current               job-or               get               a               better               job.

The               career               opportunities               that               result               from               obtaining               a               marketing               MBA               are               seemingly               endless.

Mandee               Adler,               founder               of               International               College               Counselors               has               a               Harvard               MBA.

She               makes               the               general,               personal               observation               that               more               women               look               for               marketing               jobs,               versus               the               primarily               male-dominated               finance               jobs.

Adler               says               that,               in               general,               marketing               positions               do               not               pay               as               well               as               finance               and               consulting               for               MBAs               who               are               right               out               of               school.
               Kofi               Kankam,               co-founder               and               director               of               Admit               Advantage,               holds               an               undergraduate               degree               from               Harvard               and               an               MBA               from               Wharton.

He               has               shared               the               following               insight               with               me               on               some               of               the               job               opportunities               that               are               available               to               a               person               with               a               marketing               MBA.

He               also               gives               food               for               thought               for               those               considering               a               marketing               focus               in               an               MBA               program.
               Potential               Opportunities               for               those               who               have               earned               a               marketing               MBA:
               New               product               development:               Lead               the               roll-out               of               a               new               product               with               start-up               or               established               companies.
               Brand               manager:               This               common               marketing               job               focuses               on               managing               the               profit               and               loss               of               a               brand               such               as               Oil               of               Olay               soap               at               Procter               and               Gamble.

This               position               includes               focusing               on               marketing               strategy,               brand               profitability,               and               brand-spend.

Kankam               says               that               most               MBAs               usually               go               into               a               junior               role               before               taking               a               real               brand-management               role.

This               is               the               traditional               business-to-consumer               marketing               role               that               comes               to               mind               for               many               people               when               they               think               of               marketing-for               example,               they               relate               to               consumer               product               companies               like               Proctor               and               Gamble               and               Unilever.
               New               marketing               opportunities:               This               focus               involves               interactive               media               and               managing               the               social               media               aspects               of               companies.

There               are               lots               of               new               opportunities               in               this               space               to               take               advantage               of               in               social               media.

There               are               openings               with               both               established               companies               and               smaller,               start-up               companies.

This               will               increasingly               be               a               larger               and               larger               part               of               the               marketing               world,               according               to               Kankam.
               Sports               and               entertainment               marketing:               This               opportunity               is               centered               on               the               marketing               of               potential               teams,               leagues,               and               artists               who               will               be               packaged               as               a               particular               product               and               associated               with               specific               positive               characteristics.

The               four               major               sports'               leagues,               representative               teams,               and               music               industry               labels               have               long               been               a               hallowed               ground               for               marketing               majors               at               business               schools.
               Adjacent               marketing               roles
               Sales/originations:               This               involves               the               sale               of               products               to               customers,               and               that               is               the               basis               of               the               marketing               major               in               business               school.
               Public               relations:               This               position               utilizes               a               significant               amount               of               the               marketing               skill               set,               including               customer               outreach,               customer               service,               market               segmentation,               and               customer               awareness.
               Advertising:               This               is               one               of               the               four               "P's"               in               marketing-promotion.
               Think               about               the               following               when               considering               a               marketing               focus               in               an               MBA               program:
               Kankam               says               that               all               rankings               are               not               created               equal.

The               large               marketing               companies               know               where               to               recruit               for               marketing               MBAs.

The               top               15               programs               don't               always               have               great               MBA               programs.

For               instance,               large               consumer               products'               companies               certainly               go               to               schools               like               Kellogg               and               Wharton               to               recruit               for               marketing,               but               also               may               go               to               Goizueta               (Emory)               or               Kelly               (Indiana)               over               some               higher-ranked               business               schools,               given               the               formers'               strong               focus               in               marketing.
               He               advises               starting               with               the               end               in               mind.

If               a               candidate               knows               she               wants               to               work               in               a               certain               area,               she               should               spend               as               much               time               as               she               can               with               school               alumni               to               get               a               feel               for               the               job.

Informational               interviews               can               be               a               good               way               to               achieve               in-roads               with               an               organization.

Start               early.
               Interview               Sources,               August,               2010:
               Kofi               Kankam,               Co-Founder               and               Director,               Admit               Advantage               
               Mandee               Adler,               Founder               and               Principal,               International               College               Counselors






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